Automation of Making Marketing Decisions
Keywords:Sales volume, factor of influence, trend, prediction, correlation, prediction error
The article considers the application of complex marketing analysis to predict the sales volume of an organi-zation, in order to plan the optimal amount of costs and assess the risks of making marketing decisions. The given method is not the usual prediction of the indicator by indicator, and takes into account the interaction of the studied indicator with various market factors. An information technology corresponding to the method was developed using the Ms Excel package.
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