Persuasive Strategies in Media Texts; A Comparative Study of Two News Papers

Authors

  • Diane Zinka Mbukwe University of Dschang- Cameroon
  • Collet Fonyuy Wiyee University of Dschang- Cameroon

Keywords:

Persuasive strategies, media text, Gaudian Post, Cameroon Tribune

Abstract

This paper examines the persuasive strategies in media texts; a comparative study of two Newspapers. It has been observed that media men and women make their audience (listeners, viewers or readers) to believed and reason with them in what they say even when they know what they are broadcasting is not reality. In order to study this phenomenon, four research questions were formulated; 1) what are the identifiable persuasive strategies in the Newspapers under study? 2) what are the purposes for using these strategies? 3) How does the use of persuasive strategies in these newspapers help to achieve specific outcome? 4) what is the role of the audience in this process? We used the critical discourse Analysis theory in this study. Data was collected from the two selected newspaper; Cameroon Tribune No. 10602/6801 published June 4th 2014 and the Guardian Post No. 0608 published in May 29, after using the data analytical tools and methods, it was discovered that the two newspapers manipulate language to convince their audience to buy their point of view.

References

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Published

2022-11-27

How to Cite

Mbukwe, D. Z., & Collet Fonyuy Wiyee. (2022). Persuasive Strategies in Media Texts; A Comparative Study of Two News Papers. International Journal of Formal Sciences: Current and Future Research Trends, 15(1), 188–198. Retrieved from https://ijfscfrtjournal.isrra.org/index.php/Formal_Sciences_Journal/article/view/743

Issue

Vol. 15 No. 1 (2022)

Section

Articles

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